Google Marketing Platform provides a full stack solution that connects media channels, helping you buy and optimise and analyse your campaigns. It brings together your advertising and analytics to help you make quality customer connections, surface deeper insights, and drive marketing results.

Display & Video 360 is a powerful campaign management tool that allows creative, data, and media teams work together to execute end-to-end campaigns.

Display & Video 360 is a key part of the Google Marketing Platform. Marketers can easily find and discover high-quality inventory. Negotiate deals directly and execute buys quickly and efficiently. They can access the best range of audience data from across Google platforms and first party data & third party segments. Using Google’s machine learning technology, marketers can keep optimising campaign to improve performance.

Search Ads 360 is a search management platform that helps agencies and marketers powerfully manage large scale search marketing campaigns in a multi-dimensional manner at many levels.

It can easily handle campaigns across multiple engines and media channels. With everything in one place, marketers can create, test, optimise and create again effortlessly. The power of this platform lies in its intelligence and freshness. It’s smart with its automated bidding. It’s fresh with its quick and near real time data on search and site conversion. Besides, the ease to use is a huge plus – budget management, handling structural changes, event triggered changes are all in a single platform, report on performance at scale or in granular level.

Campaign Manager is a management system for advertisers and agencies that allows them to manage digital campaigns across websites and mobile.

Campaign Manager enables marketers to host and serve multiple engaging ad formats across all channels and to measure and report on all media in one centralised platform with access to advanced measurement, data-driven attribution and reporting tools as well as targeting and verifcation.

Studio is Google’s Creative Solutions Platform that allows advertisers to create, innovate and manage their creatives, including rich media and data-driven creatives.

Studio integrates with the Google Marketing Platform stack to incorporate campaign strategies into fibre of the creative. It enables hosting of creative assets, complete control & flexibility over dynamic creatives. Change of messaging and images is as simple as updating a spreadsheet. This also means having unlimited possibilities of generating creative versions that best market your brand or product, or best target your potential customers based on data. Studio’s dynamic creatives provide an integrated approach to serving creatives.

Analytics 360 lets you analyse consumer behaviour, develop relevant insights, and then provide a more engaging brand experience.

Analytics 360 enables integration of data from websites, media sources, CRM systems and offline data in one easy-to-use interface. Marketers can better evaluate performance of content, products and campaigns with the 4-hour data freshness. With Analytics 360, marketers can execute faster, make smarter decisions and optimise content across all channels.

Google Optimize allows marketers to get started with experimentation. While Optimize is a free product, Optimize 360 is an enterprise solution and a premium tool for testing and personalisation.

Consider the website is the store window for a business. Google Optimize offers A/B testing, website testing & personalisation tools to create a website that drives customers. Marketers can reliably deliver engaging customer experiences.

Tag Manager 360 provides enterprise-focused features that allow you to add or make changes in your tags as needed, without the need to touch your site code.

Tag Manager 360 is integrated with Google Marketing Platform. With the enterprise level support and features, it delivers tag management that’s simple and reliable. It also includes a service level agreement (SLA) that covers container serving, configuration interface availability, and access to dedicated support specialists. There is also the assurance of error checking, security features and speedy tag loading to ensure all your tags work.

Data Studio allows marketers to create interactive dashboards and reports that present multiple views that enhance business decisions.

Creating beautiful dashboards has never been this quick and simple. Reporting visualisations are created with less time and effort. Using pre-built connectors, Data Studio natively integrates with outside partners directly to underlying datasets. Share with teams and customers. Powerful sharing settings with full control of editing and distribution.